It's not just a rumor. It is true. Walt Disney World has increased the ticket prices. Beginning February 12, one day at the Magic Kingdom will cost $99 during Value Season (up from $97), $115 during the Regular period (up from $110) and Peak period will hold at $124. Read the full article here. http://thekingdominsider.com/walt-disney-world-ticket-prices-increase-february-2017/.
Picture and info from The Kingdom Insider.